Rakuten Group Stock Rises 7.9% as XRP Integration Boosts User Base
April 18, 2026
Rakuten Group made a significant move by integrating XRP into its Rakuten Wallet and Rakuten Pay platforms, allowing users to convert their loyalty points into XRP and use the digital asset at over 5 million merchant locations in Japan. This strategic decision effectively links XRP to Rakuten’s vast ecosystem of approximately 44 million users and a loyalty points pool worth around US$23.00 billion. The integration of XRP into its existing infrastructure showcases how a major Japanese technology platform can leverage its rewards system to create a widespread cryptocurrency payment network.
The implementation of XRP within Rakuten’s wallet, points, and payment systems is expected to have a notable impact on the company’s fintech-focused investment strategy. While this move enhances Rakuten’s fintech engagement, it does not shift the immediate focus from Rakuten Mobile’s path to achieving EBITDA breakeven or the concerns surrounding the company’s debt and financial flexibility. Notably, the recent discussions within the board to restructure the fintech business are particularly relevant now that XRP is part of the wallet and payment stack. The restructuring of Rakuten’s banking, securities, and wallet operations could significantly influence the monetization of initiatives such as XRP conversions, payment processing, and cross-selling efforts across the entire group.
Looking ahead, Rakuten Group’s financial outlook projects a revenue of ¥3,112.9 billion and earnings of ¥104.8 billion by 2029. Achieving these figures would require a yearly revenue growth rate of 7.6% and a substantial increase in earnings by approximately ¥282.7 billion from its current position of -¥177.9 billion. It is important to note that the most pessimistic analysts predicted a more conservative 4.8% annual revenue growth and a 2.2% margin by 2029, underlining potential challenges such as telecom sector pressures and rising debt. However, with the integration of XRP and potential fintech reorganization, the narrative around Rakuten Group’s growth and risk profile could evolve significantly.
In conclusion, the incorporation of XRP into Rakuten’s ecosystem represents a strategic move to enhance its payment capabilities and engage with the growing cryptocurrency market. While the immediate focus remains on Rakuten Mobile’s performance and financial stability, the long-term implications of integrating XRP and potential fintech restructuring could reshape the company’s investment narrative. Investors should monitor these developments closely as they could influence Rakuten Group’s profitability, growth trajectory, and risk management strategies in the years to come.
