XRP Sees Significant Increase in Demand as Global Investors Remain Cautious Towards Other Cryptocurrencies
XRP has demonstrated a unique trend in the realm of cryptocurrencies, as revealed by data from WisdomTree. Unlike other major cryptocurrencies, XRP has seen sustained institutional inflows on a global scale throughout 2025. Despite experiencing a 7.26% weekly drop and a 6.86% monthly decline, XRP’s institutional demand has remained remarkably strong, setting it apart from the broader market struggles.
In Europe, a significant accumulation trend in digital assets has emerged, with XRP leading the charge by attracting $549 million in new institutional capital. This substantial figure outshines other major altcoins like Ethereum and Solana, indicating a shift in sentiment within a region known for its regulatory rigor and cautious investment strategies. The preference for XRP among European institutional investors reflects a growing comfort with its liquidity profile and expanding utility, particularly during times of market stress rather than speculative hype cycles.
The enthusiasm for XRP extends beyond Europe, with $252 million in new inflows recorded outside the United States in 2025. This figure surpasses the inflows into Bitcoin products on a proportional basis, suggesting that institutional investors are drawn to XRP based on its functionality rather than speculative narratives. This trend is mirrored in other regions, such as Asia, where investors seek out assets that offer resilience, compliance alignment, and predictable liquidity movement.
In the United States, XRP has seen an acceleration in exposure, with the synthetic XRP product receiving $241 million in inflows, outpacing other altcoin products. This shift in institutional behavior indicates a preference for tokens that integrate into regulated financial systems, positioning XRP as a favorable asset even as capital exits risk markets dominated by Bitcoin and Ethereum.
Ripple’s acquisition of GTreasury, a platform utilized by major corporations for financial operations, further solidifies XRP’s role in enterprise systems. This integration provides XRP with access to workflows managing trillions in enterprise liquidity, enabling practical applications in cross-border payments, payroll routing, and supply chain networks. By embedding XRP into real-time settlement rails within corporate environments, the token transitions from a speculative asset to a backbone of operational finance, enhancing its utility profile and attracting institutional investors.
Despite short-term price fluctuations, XRP has outperformed other major cryptocurrencies in 2025, posting a positive year-to-date return of 4%. The sustained institutional inflows from Europe, Asia, non-US regions, and the United States collectively signal that XRP is increasingly viewed as an operational asset integral to the future of regulated global settlement. While price performance may lag in the short term, institutional preference often precedes significant price expansion, underscoring the long-term trajectory of XRP in the evolving landscape of digital assets.
