French Bank BPCE launches Bitcoin, Ethereum, Solana, and USD Coin trading for millions of customers in France – CryptoRank
ates a dedicated digital asset account with a €2.99 monthly fee. Transactions include a 1.5% commission with a minimum of €1. Hexarq, BPCE’s crypto subsidiary, manages all related accounts to ensure seamless operations.
The move by BPCE aligns with a broader trend in European banking as more consumers seek regulated access to digital assets. Fintech competition has intensified, leading traditional banks to enhance their services to retain customers. Apps like Revolut, Deblock, Bitstack, and Trade Republic have garnered millions of crypto users, prompting major banks to see digital assets as a crucial tool for customer retention.
Some European banks have already taken steps to offer digital asset services. For instance, BBVA allows Spanish customers to buy, sell, and hold Bitcoin and Ether through its app, while Santander’s digital unit Openbank has integrated trading and custody services for Bitcoin, Ether, Litecoin, Polygon, and Cardano. These developments reflect a growing confidence among banks in exploring broader crypto strategies for retail clients.
BPCE’s decision to offer crypto trading to its retail customers is driven by the desire to strengthen customer loyalty amid the rapid changes in the fintech landscape. The bank anticipates a rise in interest as users seek convenient access to digital assets through familiar platforms. By rolling out the service in phases, BPCE aims to gather data and optimize the offering before expanding further. This approach also positions the bank to meet potential increased demand once digital asset regulations evolve across Europe.
Overall, the move by BPCE represents a strategic effort to position itself as a trusted and convenient gateway for everyday investors looking to explore digital assets. With the phased rollout of crypto trading services to its retail customers, BPCE is adapting to changing consumer demands and preparing for the future of banking in a digital age.
