Companies are dumping Bitcoin as price predictions fluctuate
April 6, 2026
Bitcoin, often referred to as digital gold, has seen drastic changes in the strategies of public companies with regards to their BTC holdings. The once-popular trend of companies loading up on Bitcoin to strengthen their balance sheets is now being reversed, with many companies selling off their holdings. This shift in strategy has been driven by the significant drop in Bitcoin prices since October 2025, leading companies like MARA, Bitdeer, and Bitfarms to liquidate their BTC to pay off debts or pivot towards other investments, such as AI infrastructure.
The trend of companies selling their Bitcoin holdings has been widespread, affecting various sectors like miners, treasury firms, and even sovereign governments. Companies like Riot Platforms and Cango have sold significant amounts of BTC to fund AI pivots and repay loans. The decision to sell these holdings stems from the financial strain caused by the drop in Bitcoin prices, as these companies had acquired BTC using convertible notes that did not decrease in value alongside the declining price of Bitcoin. This forced them to sell off their holdings to repay the debt incurred in purchasing BTC.
Bitcoin mining firms are also feeling the pressure to sell off their holdings, as the cost of mining a single Bitcoin has soared to $80,000. Companies like Bitfarms and Cango have shifted their focus away from Bitcoin mining towards AI infrastructure projects, reflecting a broader trend in the industry. The recent acquisition of Core Scientific by CoreWeave for $9 billion underscores the increasing value placed on miner infrastructure for AI applications rather than for Bitcoin mining.
Despite the massive sell-off of BTC by public companies in the first quarter of 2026, the Bitcoin price has managed to stay above $66,000. This resilience can be attributed to consistent buying by companies like Strategy, which has acquired a significant amount of BTC over a 13-week period. Strategy’s aggressive buying has offset the selling pressure from other companies, contributing to the price stability of Bitcoin. Additionally, Bitcoin ETFs have played a role in stabilizing the price, with significant net inflows recorded in March after four consecutive months of outflows.
Looking ahead, the future price of Bitcoin will largely depend on macroeconomic conditions. A more optimistic scenario could see the Bitcoin price reaching $80,000 to $100,000 by the second half of 2026 if conditions improve and institutional buying picks up. On the other hand, a less favorable scenario could see Bitcoin trading between $55,000 and $60,000 if the price breaks below $65,000. The ongoing dynamics of corporate BTC selling and buying, along with the broader market conditions, will continue to influence the price of Bitcoin in the coming months.
