Doge House and Merger Partner House Holdings Announce Launch…
House of Doge and its merger partner, Brag House Holdings Inc., excitedly announced the launch of the 21shares Dogecoin ETF, a groundbreaking exchange-traded fund that offers investors direct exposure to Dogecoin (DOGE). The 21shares Dogecoin ETF, also known as TDOG, is the only ETF provider endorsed by the Dogecoin Foundation1. This remarkable collaboration between House of Doge, the official corporate arm of the Dogecoin Foundation, and Brag House Holdings Inc. introduces an innovative way for investors to access Dogecoin through a fully backed, transparent, and exchange-traded vehicle. Investors can now trade the new TDOG ETF on NASDAQ as of January 22, 2026.
TDOG provides a secure and convenient method for investors to participate in the growth of Dogecoin without the complexities associated with digital wallets, crypto exchanges, or custody hurdles. By holding the Dogecoin asset on a 1:1 basis in institutional-grade custody, TDOG enables investors to engage in the Dogecoin market using their existing brokerage accounts. This approach eliminates many of the barriers that have traditionally hindered widespread participation in the digital asset space.
The successful launch of TDOG marks a significant milestone in House of Doge’s partnership with 21shares. In 2025, 21shares unveiled the 21shares 2x Long Dogecoin ETF (TXXD) and the sole Dogecoin ETP in Europe, both of which have been endorsed by the Dogecoin Foundation. These offerings reflect 21shares’ commitment to providing institutional-grade access to the highly sought-after digital asset Dogecoin. The complementary cooperation between 21shares and House of Doge exemplifies their shared dedication to enhancing opportunities within the Dogecoin ecosystem, with full support from the Dogecoin Foundation.
The Dogecoin community continues to evolve, demonstrating increased merchant adoption and fostering one of the most active and engaged communities in the cryptocurrency space. Rooted in the ethos of “Do Only Good Everyday,” Dogecoin has propelled charitable initiatives, cultivated cultural significance, and garnered widespread mainstream recognition. Federico Brokate, the Global Head of Business Development at 21shares, emphasized the importance of making Dogecoin accessible to a broader audience through regulated and physically backed exposure via TDOG.
According to Marco Margiotta, CEO of House of Doge, the launch of TDOG signifies a significant step forward in making Dogecoin more accessible through established financial structures, promoting wider participation as the Dogecoin ecosystem continues to mature. Lavell Juan Malloy II, CEO of Brag House (TBH), emphasized the role of the Dogecoin ETF in democratizing access to a new class of digital assets, ultimately bridging the gap between culture, technology, and capital markets.
It is important to note that TDOG is not registered under the Investment Company Act of 1940 and is subject to heightened volatility and significant risks. Potential investors should be aware that investing in Dogecoin assets carries risks, and an investment in TDOG does not constitute a direct investment in Dogecoin.
The launch of TDOG underscores 21shares’ commitment to pioneering regulated, transparent, and secure digital asset products for investors worldwide. Recently, 21shares partnered with FalconX to establish a comprehensive digital assets provider offering brokerage, liquidity, investment management, lending, and structured products, enhancing their position as a leader in the digital asset industry.
House of Doge, as the official corporate arm of the Dogecoin Foundation, is dedicated to promoting Dogecoin as a widely accepted and decentralized global currency. By investing in the necessary infrastructure to integrate Dogecoin into everyday commerce, House of Doge is leading the charge to create secure and efficient systems to facilitate real-world transactions involving Dogecoin.
Moreover, 21shares, with its extensive suite of cryptocurrency exchange traded products (ETPs), strives to make cryptocurrency more accessible to investors and bridge the gap between traditional finance and decentralized finance. With a track record of creating crypto ETPs listed on major securities exchanges globally, 21shares is committed to delivering innovative, simple, and cost-effective investment solutions for investors.
In conclusion, the launch of the 21shares Dogecoin ETF marks a significant advancement in enhancing access to Dogecoin and promoting broader participation in the growing digital asset market. Through strategic partnerships and innovative financial products like TDOG, House of Doge, 21shares, and Brag House (TBH) are paving the way for a new era of crypto utility and investment, fostering greater accessibility to cryptocurrencies like Dogecoin for a global audience.
