Steak ‘n Shake Includes $10M Bitcoin in Treasury – Bitbo
Steak ‘n Shake recently announced its decision to diversify its corporate treasury by adding $10 million worth of bitcoin to its holdings. This strategic move comes on the heels of the fast-food chain’s venture into the realm of digital currency, with Steak ‘n Shake implementing the acceptance of bitcoin payments across all its U.S. locations about eight months ago.
By embracing bitcoin as a form of payment, Steak ‘n Shake has witnessed a significant uptick in its same-store sales, with the company reporting a remarkable increase of more than 10% in the second quarter of 2025. This spike in sales has been attributed to the introduction of bitcoin payments and the subsequent boost in revenue that has been funneled into the establishment’s operational expenses and strategic bitcoin reserve.
According to the company, this infusion of bitcoin revenue has created a self-reinforcing cycle, wherein increased sales fueled by bitcoin payments translate into a steady flow of funds into Steak ‘n Shake’s bitcoin treasury. These funds are then utilized to finance various upgrades, such as sourcing better ingredients and renovating restaurant spaces, all without necessitating a hike in menu prices. In addition to funding operational improvements, the company has also disclosed that it has managed to slash processing fees by approximately 50% through the acceptance of bitcoin payments.
Embracing the bitcoin ecosystem further, Steak ‘n Shake rolled out a Bitcoin-themed burger last October as a nod to the burgeoning cryptocurrency culture. Moreover, the company has committed to donating a portion of the proceeds from each Bitcoin Meal to support open-source Bitcoin development initiatives, aligning its business practices with a broader ethos of giving back to the cryptocurrency community.
As of now, the recent $10 million bitcoin purchase by Steak ‘n Shake amounts to roughly 105 BTC at prevailing market rates. This sizable investment underscores the company’s commitment to integrating digital assets into its financial strategy and solidifies its position as a forward-thinking entity at the nexus of traditional retail and cutting-edge financial technology.
Overall, Steak ‘n Shake’s foray into the world of bitcoin payments and subsequent bitcoin treasury acquisition exemplifies a bold step towards embracing innovation and harnessing the potential of cryptocurrency within the realm of corporate finance. By capitalizing on the benefits of bitcoin transactions, Steak ‘n Shake has not only enhanced its revenue streams and operational efficiency but has also demonstrated its adaptability to evolving consumer preferences in an increasingly digitized economic landscape.
