Brag House Teams Up with Florida Gators® Athletics and Learfield’s Florida Gators® Sports
On December 16, 2025, in New York, Brag House Holdings, Inc. (NASDAQ: TBH), also known as Brag House, unveiled the Brag Gators® Gauntlet: Football Edition. This unique event, to take place on December 18, 2025, from 3:00–7:00 PM EST, is a Call of Duty: Warzone tournament designed in collaboration with Florida Gators® Athletics and Learfield’s Florida Gators® Sports Properties. The tournament will bring together students from the University of Florida and their most significant rivals to compete for a collective prize pool of $4,000, asserting their supremacy and the opportunity to represent their school in a digital space.
Viewers can follow the excitement live as the event streams on the Brag House platform and Twitch. The coverage will showcase casters, commentary, and interactive elements to engage with the action as it unfolds. This partnership signifies a blending of gaming, college sports, and social interaction to create an immersive and engaging experience for participants and viewers alike.
Lavell Juan Malloy II, the CEO and Co-Founder of Brag House, expressed his enthusiasm for the event, recognizing it as a manifestation of their ‘Culture to Capital’ strategy. He highlighted the event as a means to harness the energy surrounding college bowl season and the power of school spirit. Through this partnership with Learfield and Florida Gators Athletics, Brag House aims to provide students with a platform to actively compete, engage, and demonstrate their allegiance to their respective institutions, moving beyond passive viewership to active participation.
The significance of this collaboration lies in the fusion of digital and physical realms, allowing students to compete in a virtual setting while upholding the traditions and rivalries of their schools. By leveraging technology and innovation, Brag House continues to redefine how the younger generation engages with sports, entertainment, and social interaction.
This event serves as a testament to the evolving landscape of competitive gaming, sports, and social media, as Brag House pioneers new ways for Gen Z to connect, compete, and celebrate their passions. The Brag Gators® Gauntlet: Football Edition exemplifies the convergence of diverse elements – from gaming platforms to collegiate athletics – to create an inclusive and dynamic environment for students and fans to come together and celebrate their shared enthusiasm.
