XRP’s Store-of-Value Momentum Increases after SEC Ruling, Institutional ETFs Boost Price by 500%
Financial analyst Zach Rector has suggested that XRP has the potential to emerge as a central store of value for investors following the culmination of the ongoing cryptocurrency market phase. In a post made in July 2025, Rector argued that as the market approaches its next peak, there may be a movement of capital towards XRP to safeguard profits. While Bitcoin retains its status as the predominant digital asset for wealth preservation due to its scarcity and resistance to inflation, Rector anticipates that XRP will gain traction in this regard, especially as other assets hit cycle highs and market participants seek stable alternatives.
The case for XRP’s viability as a store of value rests on several factors. An essential development was the ruling by the U.S. District Court in the Ripple v. SEC case, where Judge Analisa Torres declared that XRP is not a security, setting it apart from numerous other digital assets grappling with regulatory uncertainties. This legal certainty, coupled with XRP’s limited supply of 100 billion tokens—of which 40% are held in escrow—presents a scarcity profile in line with conventional store-of-value assets. Furthermore, institutional interest in XRP is expanding, with companies like Bitwise and Franklin Templeton awaiting regulatory approvals to launch XRP-based ETFs. Additionally, publicly traded companies such as VivoPower International and Webus have announced intentions to retain XRP as a long-term asset, indicating increasing corporate confidence in its utility.
Rector’s projection for XRP includes a potential surge to $20–$30, marking an increase of over 500% from its recent price of $3.16. This forecast hinges on the asset’s ability to maintain regulatory favor, institutional adoption, and its function as a hedge against volatility in the broader cryptocurrency market. “As XRP gains utility, regulatory certainty, and institutional support, the perception of it could change,” Rector emphasized, suggesting that these trends may reinforce its position as a viable alternative for securing profits after the peak of the market cycle.
The insights provided by the expert mirror a broader shift in market sentiment. While Bitcoin’s dominance as a store of value remains unchallenged, XRP’s individual standing—shaped by its legal clarity and corporate acceptance—catapults it as a potential contender. Nevertheless, the timetable for this transition is reliant on regulatory advancements and market dynamics. Analysts caution that although the forecast is based on optimistic assumptions, actual results may diverge based on evolving circumstances.
