Private Individuals – Important Announcement: Launch of Ethereum Treasury Company – 15/05/2025

Entreparticuliers.com has announced a significant change in its strategic direction, revealing plans to pivot into an Ethereum Treasury Company. This move is fueled by a desire to support the tokenization of Finance, Real Estate, and Asset Management sectors. Stéphane Romanyszyn, the founder and majority shareholder of Entreparticuliers.com, is spearheading this transformation in response to market valuation pressures and the evolving landscape of the real estate industry. Taking inspiration from the success stories of companies like DeFi Development Corporation, Upexi, and The Blockchain Group, which have embraced digital asset treasury models, Entreparticuliers.com aims to revamp itself around Ethereum – acknowledged as the foundational infrastructure for digital finance and the tokenization of Real World Assets (RWA).

The choice of Ethereum as the platform for this strategic shift is based on its distinct characteristics. As a regulated and decentralized platform, Ethereum is classified as a commodity in the United States. It serves as the backbone of decentralized finance (DeFi), real asset tokenization, and Web3 networks. Moreover, Ethereum is a valuable asset that generates yield through staking and has garnered the attention of industry giants such as BlackRock, JP Morgan, and Visa.

The primary goal of this pivot is to establish Entreparticuliers.com as the first publicly listed Ethereum Treasury Company. This means accumulating a substantial amount of Ether (ETH) through capital injections by the founder, financial partners, and investors. Entreparticuliers.com plans to build an ecosystem comprising engineers, developers, and entrepreneurs dedicated to creating solutions centered on real-world asset tokenization. Additionally, the company aims to actively engage in the development of decentralized finance on the Ethereum platform.

By embarking on this transformation, Entreparticuliers.com seeks to offer investors exposure to the Ethereum ecosystem without requiring direct ownership of ETH tokens. Stéphane Romanyszyn emphasizes that this shift is not merely a change in strategy but a shift in paradigms. The company aims to position itself at the forefront of a global transformation within the realms of finance, real estate, and asset management, akin to how the Internet revolutionized the media industry.

Entreparticuliers.com, listed on Euronext Growth since 2007, initially operated as a real estate search engine. However, in April 2025, it commenced its transition to decentralized finance, RWA tokenization, and the establishment of a strategic Ethereum reserve. This strategic decision marks a pivotal moment in the company’s trajectory as it gears up to embrace the evolving landscape of digital finance and asset management.